Service
Strategy & Discovery
We audit your market, map user journeys, and define a clear technical roadmap before a single line of code is written.
- We've run over 50 Discovery sprints — we know which questions actually matter
- Output is engineering-ready, not just a slide deck
- Our strategists have all shipped products themselves — no ivory-tower consultants
- We challenge assumptions early, before they cost you six months of dev time
What's included
- Market research
- User journey mapping
- Tech roadmap
- Sprint planning
Typical Engagement
$4,000 – $12,000
3–4 weeks
Every great product starts with a clear map. Our Discovery & Strategy engagement digs deep into your market, your users, and your competitive landscape before a single line of code is written. We prevent the most expensive mistake in software: building the wrong thing perfectly.
We run structured discovery workshops with your stakeholders, conduct user interviews, analyze competitive positioning, and produce a technical roadmap that your engineering team can execute with confidence. No vague decks — concrete specifications, prioritised backlogs, and sprint plans.
Who It's For
Perfect for these situations
Pre-Seed Startups
Validate your idea and create an investor-ready technical roadmap.
Scale-ups Pivoting
Reassess product-market fit and replan your technical direction.
Enterprise Innovation
Scope new internal products with stakeholder alignment workshops.
How We Work
Our process, step by step
Stakeholder Kickoff
2–3 daysAlign on vision, constraints, and success metrics with all key decision-makers in a structured workshop.
Market & User Research
1 weekConduct competitive analysis, user interviews, and jobs-to-be-done mapping to surface real opportunities.
Architecture & Roadmap
3–5 daysDefine the technical architecture and produce a phased roadmap with prioritised backlog and effort estimates.
Delivery & Handoff
1–2 daysPresent the final strategy pack with all artefacts, ready for your design and engineering team to execute.
Timeline
What to expect, week by week
Discovery Workshop
Stakeholder sessions & goal alignment
Research & Analysis
User interviews & competitive landscape
Roadmap & Spec
Architecture decisions & backlog creation
Delivery & Review
Final presentation & iteration
Pricing Hint
Investment range
$4,000 – $12,000
Typical range · 3–4 weeks
Typical fixed-price engagement. Scope varies by product complexity and number of stakeholders.
Every project is scoped individually. Book a free call to get a precise estimate.
Deliverables
What you'll receive
Case Study
See this service in action
The Challenge
Arclight had built a product nobody was using. After 18 months and $600K in development, they suspected the problem was strategy, not execution. They needed an honest audit and a new direction fast.
Our Solution
We ran a 3-week Discovery sprint: user interviews revealed their ICP wasn't the personas they'd been building for. We reframed the product, rewrote the roadmap, and gave their engineering team a clear 12-month execution plan.
Results
3 weeks
To Clarity
4×
Faster Post-Rebuild
10k
Users in 90 Days
$2.4M
ARR in Year 1
“The strategy engagement saved us from spending another year building the wrong thing. Fyutrex gave us the map — and the confidence to follow it.”
“Fyutrex’s Discovery process is the most rigorous I’ve seen from any agency. They asked questions our own team hadn’t thought to ask, and the roadmap they produced was the foundation of everything we’ve built since.”
Sarah Chen
CEO, Arclight Labs
Why Choose Us
What makes Fyutrex different
See It In Action
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FAQ
Common questions answered
Can't find what you're looking for? Get in touch and we'll answer any question directly.
Do we need a strategy engagement before working with you?
What's the output of a Discovery sprint?
How long does a typical Strategy engagement take?
Can you do strategy for a product that's already live?
Will the roadmap be actionable or just a presentation?
Ready to get started with Strategy & Discovery?
Let's talk. A free 30-minute call will map out exactly what you need.